We at Fuffabulous love initiatives like ours that acknowledge fashion waste and do something creative with it. Mana Shetty has already been doing great things with the non-profit organisation Save the Children India. This also includes vocational training programs for women, and for one of the projects under this program women and girls are trained to create products for retail some of which are then sold at Araaish, a multi-designer fashion exhibition organised by Mana.
This year, along with IMG Reliance and Lakme Fashion Week, Mana introduced the Fashion Upcycled initiative that will source excess raw materials from fashion designers to make products such as batwas, cushion covers, trays, table runners etc. The proceeds from the sale of these products will be used to work with underprivileged women and children.
We met Mana at Araaish last week and she told us how most designers she has spoken to are happy to participate in this project. “I can even take small pieces of cloth or extra borders etc, which usually just get thrown away and use them to make beautiful products,” she says. Before launching this initiative Mana had to buy the fabrics from stores.
At the moment designers such as Anita Dongre, Nishka Lulla and Payal Singhal have agreed to support the cause and many more big names are expected to participate. “We can even name the collection after the designers. Being Sunil’s wife is a passport into this world, and I am using it to do the right things!”
We think so too. And really, who wouldn’t like a piece of Sabya or Payal Singhal in the drawing rooms?