Shuchi Pandya, Co-founder Pipa + Bella Jewellery
Shuchi Pandya is just the kind of girl we love to feature on Fuffabulous. Not just because she dresses stylish or has co-founded the cool and glam jewellery brand Pipa + Bella, but also because she loves vintage and shopping at flea markets as much as we do. As someone with a bohemian and quirky taste in fashion, she is always on the lookout for that unique, one-of-a-kind purchase. “I like good quality, branded stuff too. But what matters most is a unique style and comfort above all else,” she says.
Shuchi along with her cousin Komal started the online jewellery store called Pippa + Bella in Mumbai last year, which is also based on a unique social selling concept where interested women are invited to be the brand’s stylists. They are then given training, marketing material and every other kind of support after which they can hold their own events and exhibitions for Pipa + Bella jewellery. Having been raised in a family of established jewellers it was only a matter of time before the cousins took forward the family business in their own way.
One of those rare high street buys, Shuchi bought this dress with a ruffled neckline from H&M in NYC in 2011 and wore it out once for brunch. Usually she clears her wardrobe of clothes she doesn’t wear every three months, but wasn’t until now able to give away this dress. Since she shares her wardrobe with her sister, there is always “an influx of clothes”- “It is best I clear my wardrobe of what I don’t wear any more so that all the new things can fit in!” she says.
Model friend: Kadambari Sadekar; Styling: Rachana Nakra and Radhika Dhawan; Photographs: Karan Nevatia (email@example.com)