Livia Firth taking green to the red carpet

Colin Firth might be our favourite eye candy (that accent is like buttered scone to our ears), but who we admire even more is his arm candy, his wife Livia Firth. She is stunning, she is Italian, and she promotes eco-fashion. One of the most high profile faces of sustainable style, she has made it her mission to make ethical fashion the most stylish fashion proposition around. She started out by commissioning “eco-fashion designers” to create garments for her while she accompanied her husband on the red carpet. And it does take a lot conviction to pass big fashion houses in favour of smaller eco-designers and sometimes even wearing pre-owned clothes! Yes, for the Paris premiere of The King’s Speech, starring her husband Colin Firth, she famously wore an outfit made from one of his old (moth eaten) suits. Redesigned by the edgy, London based recycling brand Junky Styling, she made green look cool.

At the Paris premiere of The King's Speech in an outfit recycled from Colin Firth's old suit

At the Paris premiere of The King’s Speech in an outfit recycled from Colin Firth’s old suit

Later she started to team up with big designers for her Green Carpet Challenge (GCC). When her husband hosted the Met Ball in New York in 2011 – one of US fashion’s biggest nights – she wore a Stella McCartney jumpsuit made with organic silk and covered in reclaimed vintage beads, with a detachable skirt made of hemp. From being an ambassador for eco-fashion to starting a consultancy called Eco Age that works with brands that have sustainable and ethical practices, she also owns a store of the same name in Chiswick, west London. Here she sells everything including candles, cashmere cardigans and Italian leather handbags ‘tanned using a traditional technique based on the bark of the native chestnut tree and the mimosa flower’.

Livia Firth at the Met ball 2011, in a Stella McCartney

Livia Firth at the Met ball 2011, in a Stella McCartney

As part of GCC she also recently teamed up with Net-a-Porter. For this collaboration, Christopher Bailey, Victoria Beckham, Erdem, Christopher Kane and Roland Mouret created special pieces that conform to the GCC’s sustainability criteria, which cover social justice implications and environmental impact throughout production. And for every piece sold, Net-a-Porter will donate a percentage to (RED), which aims to eradicate the transition of HIV from mother to child.

In a reworked wedding dress with a slim black belt, at the Golden Globes 2010

In a reworked wedding dress with a slim black belt, at the Golden Globes 2010

Shopping for clothes that she intends to wear again and again, and recycling pre-owned clothes while styling them reflect herself are some of her sustainability mantras. These is also the essence of Fuffabulous, which is why we love Livia Firth and are always looking forward to what she is up to in the world of sustainable style.