After a week immersed in my 30th birthday revelry, this is the fashion news I surfaced to:

Cameron Diaz Named Artistic Director of Accessories Line Pour la Victoire

Diaz has been named artistic director of mid-priced accessories line Pour la Victoire, which makes shoes and bags. According to WWD, Diaz, owns a stake in Pour la Victoire’s parent company. She will be involved not only with designing both the handbag and shoe collections, but also merchandising, marketing, and advertising. She has already made a mark by being present  on set for the latest Terry Richardson-shot ad campaign, starring Jessica Hart.

Cameron Diaz for Pour La Victoria

Cameron Diaz for Pour La Victoire

Diaz’s first collection for the brand won’t hit stores until next spring, but in the meantime she’ll be selecting products for “Cameron’s Picks” this fall and holiday season, and will also be reigning in “friends and associates” to wear the product, according to PLV chief executive officer Chris Nakatani.

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Hired: Christopher Kane gets a new CEO

Allegedly, Kering execs were interviewing potential CEOs for Christopher Kane even before they announced their investment in the British label. Now officially hired from within – Alexandre de Brettes was Director of Financial Communications and Market Intelligence at Kering. “We are delighted that Alexandre is joining our company. His experience at Kering is invaluable to us and his understanding and appreciation of our creative culture was what drew us to him,” said Christopher and Tammy Kane in a joint statement. “Alexandre’s appointment puts the running of our business in very good hands and gives us a strong ally in the building of our company. Together, we will focus on organic global growth and protecting and nurturing the creative DNA of our business.”


The Kanes, as well as Kering execs have talked about nothing but growth since the investment was announced back in January, but now that a CEO is in place, it’s likely we’ll actually start to see things happen. I certainly hope this means a second line like accessories. It would be a total fit for a designer like Kane, whose cool, quirky aesthetic appeals to younger shoppers who may not be able to afford his main collection. Plus, he’s no longer working on Versus, and has the resources to hire more people, he has time to work on a second collection.

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Jennifer Garner, the new face of MaxMara

On 18 July, it was an evening of firsts, as Max Mara toasted their first-ever celebrity spokesperson and Jennifer Garner, her first fashion ad campaign. New York’s style savvy, like Solange Knowles and Lucky‘s new Editor-In-Chief Eva Chen, headed to Bill’s Food & Drink on Thursday night to fete the brand and actress.

Jennifer Garner

Jennifer Garner

If you are wondering why the brand picked Garner, just ask Giorgio Guidotti, president of worldwide PR and communications for Max Mara who has a very clear idea about this decision. A man known in the industry as Mr. Max Mara stated,  “I don’t know why but it was an omen, by the way. We like the fact that she’s a real woman—she’s a mother, and she works.” Garner along with being an actress and producer is also mother of three and wife of Ben Affleck, actor and Oscar-winning director. “She represents the perfect Max Mara woman, in a way.”

JBag, the shining star of the brand’s newly pushed accessories category was crafted with Garner’s busy life in mind. She said, “I like the size of it. You can fit anything you need, but it’s not a tote. I’m kind of tired of the huge tote thing.”

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