H&M, finally! But will it mean more young people dressed alike?

Hennes & Mauritz plans to spend around 100 million euros ($130 million) on an initial 50 stores in India.

Read the full story here: http://www.businessoffashion.com/2013/04/hm-prepares-130-million-drive-to-crack-indian-market.html

So what happened when Zara launched in India? Running into people wearing the same jackets, dresses etc became routine, you knew exactly the place everyone was shopping. Although fast fashion gives us access to cheaper and trendy clothes, it tends to take away individuality and uniqueness in dressing.

H&M flagship in New York, source NY Mag

H&M flagship in New York, source NY Mag

In countries like the UK you have a lot more brands on the high street, which is why even though people are shopping at the same places you can create an individual look with separates. Even so, last season when the camouflage print was popular, I often spotted at least five people on Oxford Street wearing the Zara camouflage studded shirt or the checkered studded shirts. Remember those?

But this is where vintage comes in. My friends in Europe, who don’t want to look like walking ads for Zara or H&M or River Island, scour vintage stores and markets for one-of-a-kind pieces (available at high street prices) and stand apart from the crowd. The most interestingly dressed folks were the ones mixing it up with vintage, high street and key luxury pieces. And like I keep talking about, vintage shopping is necessary to  help reduce wastage, an inevitable result of fast fashion.

PS: H&M has some really cool brands like Monki and Cos. Cannot wait for them to bring in Cos – with their impeccable tailoring and easy to wear, unique styles it is one of my favourite brands!

Cos collection

Cos collection

Cos collection

Cos collection

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s