“Have you read The Secret? It says till you don’t make space for the new, you will not get it,” 20-year-old Masoom Minawala tells me, in all sincerity and seriousness. We are not waxing philosophical about the world and our existence, we are clearing her wardrobe of things she hasn’t used. But then that’s the gravity with which many women relate to their life, loves, and wardrobes.
It is not a surprise that her book shelf is as packed as her wardrobe. One of the youngest fashion entrepreneurs in the city, Masoom started as a blogger on Style Fiesta. Four months ago she converted the blog into an e-commerce platform and recently also founded a website that works as an online job directory for those looking to work in the fashion industry. Yes, the girl is only 20.
And like many her age, she loves pretty clothes and shopping for them. London is a favourite shopping destination, but as much as she buys Masoom also purges her wardrobe on a regular basis. The one thing, however, that she hasn’t been able to give away is the dotted dress she bought from her favourite boutique in Camden, London. “I love the dress, but it doesn’t fit me well,” she says. Every time she decides to give it away, she wonders if she might wear it some day. And back it goes into the wardrobe again. Until now, for Fuffabulous.
The neon pink sling bag was an impulse purchase from H&M in London that just continues to live in her wardrobe with price tags still on. “I just never get around to using it,” she says. She hopes that someone who loves fashion as much as her, enjoys pretty dresses and likes to experiment with pop colours will eventually end up with these.