Pop, dots, and the secret to purging

Interview with Masoom Minawala, Founder Style Fiesta and Fashion Jobs India

“Have you read The Secret? It says till you don’t make space for the new, you will not get it,” 20-year-old Masoom Minawala tells me, in all sincerity and seriousness. We are not waxing philosophical about the world and our existence, we are clearing her wardrobe of things she hasn’t used. But then that’s the gravity with which many women relate to their life, loves, and wardrobes.

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Brown and black pleated dress, London

It is not a surprise that her book shelf is as packed as her wardrobe. One of the youngest fashion entrepreneurs in the city, Masoom started as a blogger on Style Fiesta. Four months ago she converted the blog into an e-commerce platform and recently also founded a website that works as an online job directory for those looking to work in the fashion industry. Yes, the girl is only 20.

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Neon pink sling bag, H&M, London

And like many her age, she loves pretty clothes and shopping for them. London is a favourite shopping destination, but as much as she buys Masoom also purges her wardrobe on a regular basis. The one thing, however, that she hasn’t been able to give away is the dotted dress she bought from her favourite boutique in Camden, London. “I love the dress, but it doesn’t fit me well,” she says. Every time she decides to give it away, she wonders if she might wear it some day. And back it goes into the wardrobe again. Until now, for Fuffabulous.

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Dress and bag purchased in 2012; Number of times used – 0

The neon pink sling bag was an impulse purchase from H&M in London that just continues to live in her wardrobe with price tags still on. “I just never get around to using it,” she says. She hopes that someone who loves fashion as much as her, enjoys pretty dresses and likes to experiment with pop colours will eventually end up with these.

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PHOTO CREDITS

Model friend: Kadambari Sadekar; Location courtesy: Le 15 Patisserie, Bandra; Styling: Rachana Nakra; Accessories: Stylist’s own; Photographs: Morvarid K.

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2 thoughts on “Pop, dots, and the secret to purging

  1. Hi there! Loving your blog, my name is Katie Elliott I own Tag a Trend.co.uk (www.tagatrend.co.uk)
    The website works like this: each week I announce a new fashion trend, and people send in pictures of themselves wearing that trend to tagatrend@gmail.com along with their name, age, town and a link to their blog.
    These pictures then appear on our Facebook wall at http://www.facebook.com/TagATrend and on the Tag a Trend site.
    Next week’s trend is ‘Neon Dream’ so anything neon or fluorescent coloured and as I can see you are loving the trend, I thought you might be interested in getting involved and sending in a pic of yourself in something neon!
    Your picture will be featured with a direct link back to your blog so is great for spreading the word about your site!
    Look forward to hearing from you!
    Katie
    P.S THERE’S STILL TIME TO ENTER OUR FACEBOOK COMPETITION TO WIN A BEAUTIFUL LA REDOUTE TOTE WORTH £99 AT: https://www.facebook.com/photo.php?fbid=402532076521620&set=a.315875791853916.74454.315840431857452&type=1&theater

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