A dress without a dinner date

Interview with Hemali Jain, founder of luxury shopping website Shopclusive.com

An addiction to shopping online and a love of fashion and designer wear is what inspired Hemali Jain to found her own e-commerce set-up in India.

morvarid k_9

Karen Millen one shouldered pleated dress

The tags in Hemali’s personal wardrobe read like the designer list of any top luxury e-commerce website. It’s not a surprise then that Net-A-Porter is an online favourite. And as someone who is able to jet off to fashion capitals every two months, most of her shopping is done in London, Milan and New York. To make up for the frequency with which she shops, ‘spring cleaning’ in not just an annual chore. “I like to get rid of my old clothes every month so I can make space for the new ones,” she says.

morvarid k_5

Number of times worn: 1

The stunning one-shouldered pleated dress by Karen Millen (also one of my favourite British brands!) was worn for a dinner out with friends, once. After that it found no other occasion to see candle-light or table-cloth. “I still love the dress, but bought other stuff that I wear and so this one just gets ignored,” she says.

Most of the unwanted garments are passed on to friends. “I segregate the clothes depending on the taste of my friends. I know which friend of mine will like a particular outfit from my wardrobe,” she says.  At current count, she owns 60 handbags by some of the best labels available. As generous as she is with her clothes, bags are an obsession and never to be parted with.

photo (3)

The knee length dress is as-good-as-new and fits a UK size 8. Perfect for a special evening out, it can be paired with high heeled booties and a statement cuff. 


Model friend: Kadambari Sadekar; Location courtesy: Le 15 Pattisserie, Bandra; Styling: Rachana Nakra; Accessories: Stylist’s own; Photographs: Morvarid K. She is a French/Iranian artist photographer who has a solo exhibition in New Delhi starting April 10. More info at http://www.wonderwall.co.in


2 thoughts on “A dress without a dinner date

  1. Love the title of this post- a dress without a dinner date. And I think you should shoot ALL your posts at Le15. It’s the most charming patisserie ever!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s