Interview with Hemali Jain, founder of luxury shopping website Shopclusive.com
An addiction to shopping online and a love of fashion and designer wear is what inspired Hemali Jain to found her own e-commerce set-up in India.
The tags in Hemali’s personal wardrobe read like the designer list of any top luxury e-commerce website. It’s not a surprise then that Net-A-Porter is an online favourite. And as someone who is able to jet off to fashion capitals every two months, most of her shopping is done in London, Milan and New York. To make up for the frequency with which she shops, ‘spring cleaning’ in not just an annual chore. “I like to get rid of my old clothes every month so I can make space for the new ones,” she says.
The stunning one-shouldered pleated dress by Karen Millen (also one of my favourite British brands!) was worn for a dinner out with friends, once. After that it found no other occasion to see candle-light or table-cloth. “I still love the dress, but bought other stuff that I wear and so this one just gets ignored,” she says.
Most of the unwanted garments are passed on to friends. “I segregate the clothes depending on the taste of my friends. I know which friend of mine will like a particular outfit from my wardrobe,” she says. At current count, she owns 60 handbags by some of the best labels available. As generous as she is with her clothes, bags are an obsession and never to be parted with.
The knee length dress is as-good-as-new and fits a UK size 8. Perfect for a special evening out, it can be paired with high heeled booties and a statement cuff.
Model friend: Kadambari Sadekar; Location courtesy: Le 15 Pattisserie, Bandra; Styling: Rachana Nakra; Accessories: Stylist’s own; Photographs: Morvarid K. She is a French/Iranian artist photographer who has a solo exhibition in New Delhi starting April 10. More info at http://www.wonderwall.co.in